Q: How do we read and perceive digital content in comparison with hard copy?
https://www.americangoldira.org/protect-your-retirement-savings-with-a-gold-ira-rollover
https://www.buygoldinira.net/secure-your-retirement-savings-with-a-gold-ira-rollover
https://www.buyinggoldwithira.com/secure-your-retirement-savings-with-a-gold-ira-rollover
https://www.goldiniraaccount.com/diversify-your-retirement-portfolio-with-gold-ira-rollovers-here-s-how-to-add-gold-to-your-ira-account
https://www.goldiraaccounts.org/investing-in-precious-metals-for-retirement-the-benefits-of-gold-ira-rollovers
https://www.goldirahomestorage.com/exploring-the-pros-and-cons-of-gold-ira-is-it-a-smart-retirement-investment
https://www.goldirarolloverguide.info/maximizing-your-retirement-portfolio-with-a-gold-ira-rollover-a-comprehensive-guide
https://www.goldirarollovers.guide/secure-your-retirement-with-a-gold-ira-benefits-and-considerations-to-keep-in-mind
https://www.goldirascam.net/protecting-your-retirement-how-to-avoid-gold-ira-scam-and-safeguard-your-assets
https://www.goldirascams.org/protect-your-retirement-savings-tips-for-avoiding-scams
https://www.homestoragegoldira.net/consider-a-home-storage-gold-ira-to-take-control-of-your-precious-metals-investments
https://www.investingoldira.info/diversify-your-retirement-portfolio-with-a-gold-ira-rollover-a-comprehensive-guide-to-investing-in-precious-metals
https://www.investiraingold.net/secure-your-retirement-with-a-gold-ira-rollover-diversify-your-portfolio-and-protect-your-savings
https://www.iragoldandsilver.info/investing-in-your-future-the-benefits-of-gold-and-silver-ira-rollovers
https://www.iraphysicalgold.net/investing-in-gold-for-retirement-a-beginner-s-guide-to-ira-gold-rollovers
https://www.physicalgoldinira.com/secure-your-retirement-with-physical-gold-a-comprehensive-guide-to-gold-ira-rollovers
https://www.physicalgoldira.info/investing-in-physical-gold-for-your-retirement-the-benefits-of-a-gold-ira-rollover
https://www.rothiragold.net/protect-your-retirement-savings-with-a-roth-ira-to-gold-ira-rollover
https://www.selfdirectedgoldira.net/diversifying-your-retirement-portfolio-exploring-the-benefits-of-physical-gold-investments
https://www.silverandgoldira.org/secure-your-retirement-savings-with-gold-and-silver-ira-investments
The human eye and brain do not suddenly behave in a totally different way when faced with a new medium. But they do adapt.
They are attracted by things that stand out – such as faces – and things that move or flash, just as they are when walking down the street or in commercials and advertisements.
But there are important things to remember:
Because the “page” can be as long as you like, you must try to make sure people’s eyes keep going down. For instance, by only showing the top half of a picture so they have to scroll down to see the other half.
This is exactly what you should do in hard copy – though many people don’t realize it; you should end a page or column halfway through a sentence to keep people reading.
It is just like a TV serial or a novel where you end an episode or chapter just as something interesting is about to happen.
One chief difference as a medium is that people are impatient online. If you don’t give them something interesting within two or three seconds, you lose them.
Q: What should the messages of digital marketing be? Which are the proven tactics and techniques in articulating these messages?
The same as in all media.
Offer a clear, precise and credible benefit. Show very quickly that you can solve a problem that matters to people.
Don’t talk about yourself. Nobody cares. Talk about the prospect and how you can help more than your competitors.
Make an offer of something free for which people must give their email address.
Keep sending helpful information till they buy – or tell you to stop. Never give up.
The first sale from people on my list comes after 344 days on average.
Q: Can you point out the three basic rules regarding online texts? What should social media writing style be?
Use text emails to new prospects as they look more personal. After they have signed up for what you offer, HTML works well.
“Use simple words everyone knows then everyone will understand” – Churchill.
Write as though you were talking to someone at home, in the office or in a bar. Don’t use fancy business language. Everyone hates it.
Use subject lines that arouse curiosity, surprise people, suggest a benefit and make them want to read on.
If possible they should make people smile.
Last year I started an entirely new business with one line:
“Grab a fit young bird going cheap”.
People wondered what a fit young bird was (it usually means an attractive girl). They liked the idea of something being cheap.
I was actually introducing a service by my young copywriters. Now we have a constant flow of work