Social Media is any online platform where people connect with each other, have conversations and develop relationships. Social Media Marketing is when you leverage those connections by educating people about your products or services in hopes that they learn to know, like and trust you so they feel comfortable doing business with you online.
To be successful with Social Media Marketing your first goal is not the sale. That must come later after the relationship is built. While traditional forms of marketing focus more on persuading or convincing your prospects to buy, the focus of social media marketing is different. The relationship must always come first.
Social Media works more on the principles of word of mouth marketing. Word of mouth marketing is when one person tells another person about a product or service they like. Studies have shown it is 3-4 times more effective than any other kind of marketing. When you combine the Internet with word of mouth marketing you reach millions rather than just one or two people! Social Media Marketing becomes Word of Mouth Marketing on steroids.
This is a difficult concept for traditional marketers to grasp in the beginning. The more valuable, relevant information about your products and services you offer for free, the more people begin to talk about you and the more people look to you as the expert in your niche. This will ultimately lead to sales but you must be patient.
There is a very important 6 step process or progression people go through before they become a cli