Taco Bell drive-thrus have entered their future.
Taco Bell Defy is redefining the way people order meals.
What is the Taco Bell Challenge?
A highly inventive and cutting-edge drive-through is Taco Bell Defy.
The four-lane drive-through at the Taco Bell Defy variant is connected to a two-story restaurant.
On June 7, 2022, the first Taco Bell Defy opened its doors in Brooklyn Park, Minnesota.
To give customers a seamless ordering experience, Taco Bell Defy aims to cut down on service times to under two minutes.
“[Taco Bell Defy] is an unique technology solution for a faster, more frictionless experience for as many Taco Bell fans as possible and is positioned to be the future of quick service dining,” said Lee Englers, co-founder and CEO of Border Foods.
What are some of the features of Taco Bell Defy?
Numerous innovative new features in Taco Bell Defy simplify ordering through the drive-thru at fast food restaurants.
Food will be promptly delivered right to clients’ cars using vertical lifts.
For third-party food delivery services, there are distinct self-service lanes.
both for people who place orders right away and for preorders.
cellular ordering You’ll be given a QR code to scan at the drive-thru window for a speedy and simple pickup.
Customers may easily communicate with staff members because to the two-way audio and video technology included in Taco Bell Defy.
Who helped design Taco Bell Defy?
Vertical Works Inc. is the firm that created Taco Bell Defy.
Minneapolis is home to Vertical Works Inc., which is run by the WORKSHOP Y PD shop.
Vertical Works Inc. created Defy by fusing design, technology, and innovation to advance the self-service experience.
Vertical Works co-founder Josh Hanson corrected:
“We used our creative problem-solving techniques to develop a brand-new method for customers to access quick food. The Taco Bell Defy idea meets the modern consumer’s expectations for both a convenient and memorable experience.”