Taco Bell drive-thrus have entered their future.

Taco Bell Defy is redefining the way people order meals.

What is the Taco Bell Challenge?

A highly inventive and cutting-edge drive-through is Taco Bell Defy.

The four-lane drive-through at the Taco Bell Defy variant is connected to a two-story restaurant.

On June 7, 2022, the first Taco Bell Defy opened its doors in Brooklyn Park, Minnesota.

To give customers a seamless ordering experience, Taco Bell Defy aims to cut down on service times to under two minutes.

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“[Taco Bell Defy] is an unique technology solution for a faster, more frictionless experience for as many Taco Bell fans as possible and is positioned to be the future of quick service dining,” said Lee Englers, co-founder and CEO of Border Foods.

What are some of the features of Taco Bell Defy?

Numerous innovative new features in Taco Bell Defy simplify ordering through the drive-thru at fast food restaurants.

Food will be promptly delivered right to clients’ cars using vertical lifts.

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For third-party food delivery services, there are distinct self-service lanes.

both for people who place orders right away and for preorders.

cellular ordering You’ll be given a QR code to scan at the drive-thru window for a speedy and simple pickup.

Customers may easily communicate with staff members because to the two-way audio and video technology included in Taco Bell Defy.

Who helped design Taco Bell Defy?

Vertical Works Inc. is the firm that created Taco Bell Defy.

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Minneapolis is home to Vertical Works Inc., which is run by the WORKSHOP Y PD shop.

Vertical Works Inc. created Defy by fusing design, technology, and innovation to advance the self-service experience.

Vertical Works co-founder Josh Hanson corrected:

“We used our creative problem-solving techniques to develop a brand-new method for customers to access quick food. The Taco Bell Defy idea meets the modern consumer’s expectations for both a convenient and memorable experience.”



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